Campaign URL: https://www.instagram.com/p/CngDOGtOwHt/

Landing page URL: https://loquieropty.com/products/portavasos-para-autos-accesorio-de-autos

About the Project

Welcome to the marketing campaign for the Multi-use Cup Holder. In this project, I worked as a digital marketing analyst for Loquieropty. The objective of this project was to create a campaign with a minimum 4:1 ROAS.

This involved multiple activities, including: identifying target audiences, market research, designing the campaign video, A/B testing design and analysis, analyzing customer and lead behavior, designing the landing page, advertising through Facebook Ads Manager, and measuring and optimizing the campaign's ROI.

Business task

The aim of this project was to create a campaign with a high level of engagement and conversions that generates a minimum 4:1 ROAS.

Result

A successful campaign was created with a much higher than expected ROAS of 12.95:1. Other KPIs also yielded very satisfactory results, including CPC, CTR, and engagement.