Campaign URL: https://www.instagram.com/p/CfrnzWAlJKm/

Landing page URL: https://loquieropty.com/products/prueba-cortaunas-para-perros-y-gatos

About the project

Welcome to the marketing campaign for the Nail grinder. In this project, I worked as a digital marketing analyst for Loquieropty. The goal of this project was to create a campaign with a minimum ROAS of 4:1.

Achieving this goal involved multiple activities, including identifying target audiences, conducting market research, designing the campaign video, designing and analyzing A/B tests, analyzing customer and lead behavior, designing the landing page, advertising through Facebook Ads Manager, and measuring and optimizing the campaign's ROI.

Business task

The purpose of this project was to create a campaign with a high level of engagement and conversion that generates a minimum ROAS of 4:1.

Result

A successful campaign was created with a much higher than expected ROAS of 12.95:1. Other KPIs also yielded very satisfactory results, including CPC, CTR, and engagement.