Campaign URL: https://www.instagram.com/p/CnyFZbCN2JY/

Landing page URL: https://loquieropty.com/products/rosa-encantada-rosa-para-regalo

About the Project

Welcome to the marketing campaign for the Enchanted Rose. In this project, I worked as a digital marketing analyst for Loquieropty. The objective of this project was to create a campaign with a minimum ROAS of 4:1.

Carrying it out involved multiple activities, including the following: identifying target audiences; market research; designing the campaign video; designing and analyzing A/B tests; analyzing customer and lead behavior; designing the landing page; advertising through Facebook Ads Manager; measuring and optimizing the campaign's ROI.

Business task

The purpose of this project was to create a campaign with a high level of engagement and high conversion rates that generates a minimum ROAS of 4:1.

Result

A successful campaign was created with a much higher than expected ROAS of 23.87:1. Other KPIs also gave very satisfactory results, including CPC, CTR, and engagement.